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How Does Marketing Help a Company Strengthen Its Relationship With Its...
Using marketing techniques to strengthen stakeholder relationships makes an important contribution to organizational success. Audience research, targeted communication, perception management and...
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Selling Points for a Book Editor
Selling a book in the year 2011 is vastly different than it used to be. There are so many publishing outlets these days, and readers have access to books without buying them, so book editors have to go...
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Communication Factors in an Annual Report for Shareholders
The annual report for shareholders is an important communication tool. Organizations use the document to communicate their financial performance and their progress in achieving strategic business...
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How to Formally Invite Speakers After Asking Them on the Phone
It can be tough to build dependable contacts within the community, whether you are marketing a business, advertising for a charitable organization or just interested in meeting the movers and shakers...
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How to Calculate Net Promoter Score
Satisfying your customers is the key to running a successful business, because a satisfied customer is more likely to recommend you to friends or family members. Satmetrix Systems developed a method of...
View ArticleHow to Develop a Positive Response in Customer Service
While being a customer service representative is difficult, it can be rewarding. By controlling your own emotions, taking control of situations, and genuinely being concerned for the needs of your...
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How to Host a Business Event
With on-target planning, business leaders host events that lead to valuable outcomes. A well-planned event fosters good will among existing clients, attracts new customers and builds a positive company...
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Government Arts Grants
The arts teach people about the human experience and open their minds to different ways of life or different viewpoints. The United States government has made it a priority to subsidize the promotion...
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A Guide to Event Critiques
Crafting well-written pieces about events used to be the domain of newspaper editors. With the advent of blogging, anyone can write and publish a piece about an event he or she attended, and attract a...
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What Works to Get Customers Into a Thrift Store?
Running a thrift store is a challenging endeavor, one that requires time, effort and patience. Bringing customers to your store may prove to be a difficult task, but with the proper marketing...
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Email Marketing Roles & Responsibilities
New media marketing is like the vein that moves blood from the heart to the brain -- it is a necessity for any business. Businesses count on email marketing managers to develop marketing campaigns that...
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How to Find Stakeholders
Stakeholders are individuals or groups whose support influences the success and direction of specific projects or entire businesses, according to the website MindTools.com. The large number of...
View ArticleThe Five-Step Process for Creative Customer Service Strategies
Without customers, most businesses do not thrive. Consequently, many companies create departments that focus on customer service and marketing. A customer service strategy can provide a business with a...
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What Are Corporate Branding Messages?
Corporate branding messages give customers and prospects the confidence to buy from a company. Corporate branding messages demonstrate that an organization has the capability, resources and financial...
View ArticleSteps of a Moderator when Facilitating a Focus Group
A company or organization that wants detailed market research about its products or services, or desires to test new concepts that it is developing will often convene a focus group. This is typically a...
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Customer Feedback Strategy
By putting a customer feedback strategy in place, you will discover your company's strengths and potential weaknesses, as seen in the eyes of your actual customers. Reacting on that feedback in a...
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Qualities of a Good Hairdresser
You are looking at career paths. You think you want to work as a hairdresser. There are some specific qualities you will need to possess in order to become a good hairdresser. If you do possess these...
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Communication Tools for Organizations
Organizations use numerous tools to communicate, be it to their customers, to other companies or internally. For each form of communications, companies must choose the tool that is most efficient and...
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How to Write a Rhetorical Speech
Whether writing a presidential address or a sermon, speechwriters all use the same art: rhetoric. In simple terms, rhetoric is a set of persuasive techniques that can be adapted to any given audience...
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The Disadvantages of Online Surveys
As the Internet becomes increasingly accessible in homes around the world, market, academic and political researchers have taken to the Web to distribute online surveys. This type of survey offers many...
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